PackageRepublic.com: Passion for Packaging Innovation

Now that’s humor

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We don’t always see packages displayed with so much glamor. Enjoy…

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Adaptive behavior

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When consumers cannot reclose packages that are meant to be just openable, but not reclosable, they have adaptive behavior for this desired functionality that the package does not deliver. Here is a good example.

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Miller Lite redesigns its longneck bottle

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Last year we covered Miller’s silly Miller Punch Top™ can design, and we had little good to say.

After that unfortunate venture to the package utility and functionality side, Miller decided to stick with just branding design. They hired 4Sight design agency to redesign their Miller Lite bottle for the first time in 40 years.

The change is very much cosmetic, and branding related.

Bootnote: 4Sight was also responsible for the awesome Heinz dual function package.

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Pepsi applies for scent capsule patent

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Pepsi filed for a patent application to overcome plastic / chemical smells coming from a PET (or other plastic) bottle, reports the consumerist.

It is interesting that Pepsi is finally coming on-board with the sensory appeal aspects of packages.

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All about design III

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Pierini Partners sent us their most recent package creation for Graffigna, showing beautiful sensory appeal aspects executed in texture, as well as good brand language.
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Red Solo Cup – the song

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It is not often we see a song written for something that we consider packaging. Enjoy.

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This is what packaging innovation looks like

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Packaging innovation is about understanding consumer needs and designing packages which address those needs. Companies often go in the branding direction ignoring package functionality needs. Windex Touchup is a great example of an innovative package that delivers tangible consumer value. Way to go SC Johnson.

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The return of adult straw

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After positioning straws for children for the past decades, packaging industry as well as brands are starting to embrace the straw again as an adult drink-from solution.

Just to throw in a healthy dose of autheticity, straws that we are seeing being used in commercials seem to be the old barber-pole / helix designs that resemble the wax coated kind of yesteryear, than today’s tubex plastic varieties.

All we can say at PackageRepublic.com is, it is about time.

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Coca-Cola’s offensive bottle cap

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As reported by ABC News and Metro Calgary, the Loates family in Alberta, Canada, purchased a bottle of Vitaminwater recently only to find under the cap the words “YOU RETARD.” To make matters worse, a member of the Loates family has cerebral palsy and autism.

Coca-Cola has since apologized for the mishap.

We have spoken to the family to offer our sincerest apologies and to explain the production process to them. This is certainly not an excuse in any way for what has occurred. We wanted them to know that this was in no way intentional and was a mistake on our part during the review process. We also wanted to share that the promotion has since been cancelled and we are no longer producing bottles with those caps.

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All about design II

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Pierini Partners sent us their most recent package creation for Quilmes, which honors The Rolling Stones.

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