Pierini Partners sent us their most recent package creation for Graffigna, showing beautiful sensory appeal aspects executed in texture, as well as good brand language.

Pierini Partners sent us their most recent package creation for Quilmes, which honors The Rolling Stones. Your rating: [starratingmulti id=4 tpl=12] ©2013 PackageRepublic.com. All Rights Reserved.

The good folks at the London Studio in Wellington, New Zealand, recently sent us their latest portfolio additions. While normally we are more focused on package utility, functionality and usability, we found these designs refreshing and wholesome. In particular, we find the clever execution of sensory appeal aspects interesting. Well executed.

Shown here in its Kirkland branded Costco version, but introduced by Walmart in 2008, this redesigned gallon sized milk jug remains as one of the worst examples of packaging design. The reasons that made this package so bad four years ago are still very valid. A Bit of History The original gallon sized milk jug […]

Miller recently introduced a new can design that incorporates a breathing hole on top. This design allows the consumer to punch a hole at the top to reduce / eliminate gulping. While this seems like a noble idea, we see numerous problems with this package. Is Gulping a Consumer Problem? The answer is a strong […]

Pierini Partners sent us their most recent package creation for Andes Beer for the Latin American market.

Sometimes, with all the branding bells and whistles companies put on their products, the purpose and the need for good packaging get lost. When we noticed American Airlines salt and pepper package used in their first- and business-class cabin, we were positively surprised. It is a beautiful and simple package that deserves a mention here. […]

What Does it Take to Design a Great Portion Pack? Apparently, it takes a milk company, and not a packaging giant. One of the best portion pack executions out there there is by the largest U.S. milk company, Dean Foods. Package Usability Rules! What’s there not to like? An easy to handle form which fits […]

You may remember the Swagger shower gel package we covered previously. Art & Design International, the Korean design agency behind Swagger, sent us Swagger’s new hair gel package design. What’s interesting about this package is its choice of material, which is aluminum, and it’s dual color UV printing.

Pierini Partners sent us their most recent package creation for Rexona for the Latin American market. Inspired by comic book superheroes, the package design integrates an interesting ripple structure into the grip area together with a matching graphic design. A great and seamless execution. Your rating: [starratingmulti id=4 tpl=12] ©2012 PackageRepublic.com. All Rights Reserved.