Archive for the ‘Package Design’ Category

All about design III

Pierini Partners sent us their most recent package creation for Graffigna, showing beautiful sensory appeal aspects executed in texture, as well as good brand language.

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All about design II

Pierini Partners sent us their most recent package creation for Quilmes, which honors The Rolling Stones. Your rating: ©2013 PackageRepublic.com. All Rights Reserved.

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All about design

The good folks at the London Studio in Wellington, New Zealand, recently sent us their latest portfolio additions. While normally we are more focused on package utility, functionality and usability, we found these designs refreshing and wholesome. In particular, we find the clever execution of sensory appeal aspects interesting. Well executed.

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Walmart milk jug is still one of the worst designs

Shown here in its Kirkland branded Costco version, but introduced by Walmart in 2008, this redesigned gallon sized milk jug remains as one of the worst examples of packaging design. The reasons that made this package so bad four years ago are still very valid. A Bit of History The original gallon sized milk jug […]

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Miller Punch Top™: innovation or bust?

Miller recently introduced a new can design that incorporates a breathing hole on top. This design allows the consumer to punch a hole at the top to reduce / eliminate gulping. While this seems like a noble idea, we see numerous problems with this package. Is Gulping a Consumer Problem? The answer is a strong […]

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Andes beer label goes cool blue when cold

Pierini Partners sent us their most recent package creation for Andes Beer for the Latin American market.

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Simple is usable (and beautiful)

Sometimes, with all the branding bells and whistles companies put on their products, the purpose and the need for good packaging get lost. When we noticed American Airlines salt and pepper package used in their first- and business-class cabin, we were positively surprised. It is a beautiful and simple package that deserves a mention here. […]

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Dean’s milk ½ pint (236 ml) portion pack

What Does it Take to Design a Great Portion Pack? Apparently, it takes a milk company, and not a packaging giant. One of the best portion pack executions out there there is by the largest U.S. milk company, Dean Foods. Package Usability Rules! What’s there not to like? An easy to handle form which fits […]

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Stunner is a neat aluminum hair gel package

You may remember the Swagger shower gel package we covered previously. Art & Design International, the Korean design agency behind Swagger, sent us Swagger’s new hair gel package design. What’s interesting about this package is its choice of material, which is aluminum, and it’s dual color UV printing.

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Rexona deodorant package for Latin America

Pierini Partners sent us their most recent package creation for Rexona for the Latin American market. Inspired by comic book superheroes, the package design integrates an interesting ripple structure into the grip area together with a matching graphic design. A great and seamless execution. Your rating: ©2012 PackageRepublic.com. All Rights Reserved.

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