In our previous article, Minimalist packaging: Bahlsen Hit cookies, we evaluated a traditional petit beurre package that had not kept up with the times. Today, we ran a similar package usability analysis on the current Oreo cookie package in the US market. The results are drastically different. The Oreo package not only surpasses Bahlsen type […]

½-Gallon Milk Carton Benchmark We are going to be venturing into assessing a number of carton package products on the market soon, and we wanted to establish our benchmark first. We do believe that gable-top packages are indeed the benchmark for carton family-packs on the market, which typically pack milk and juice. One of the […]