Shown here in its Kirkland branded Costco version, but introduced by Walmart in 2008, this redesigned gallon sized milk jug remains as one of the worst examples of packaging design. The reasons that made this package so bad four years ago are still very valid. A Bit of History The original gallon sized milk jug […]

Miller recently introduced a new can design that incorporates a breathing hole on top. This design allows the consumer to punch a hole at the top to reduce / eliminate gulping. While this seems like a noble idea, we see numerous problems with this package. Is Gulping a Consumer Problem? The answer is a strong […]

Sometimes, with all the branding bells and whistles companies put on their products, the purpose and the need for good packaging get lost. When we noticed American Airlines salt and pepper package used in their first- and business-class cabin, we were positively surprised. It is a beautiful and simple package that deserves a mention here. […]

What Does it Take to Design a Great Portion Pack? Apparently, it takes a milk company, and not a packaging giant. One of the best portion pack executions out there there is by the largest U.S. milk company, Dean Foods. Package Usability Rules! What’s there not to like? An easy to handle form which fits […]

Wikimedia Commons Walmart decided to join Amazon in November 2011 in converting to consumer friendly packaging. This was covered by Bloomberg news back then. Unfortunately, after a year-and-a-half, it seems that wrap-rage is still alive and well with no relief in sight.

We came across this interesting shower gel package design from Korean design firm Swagger that has an interesting twist. It is secondarily packaged in a recycled brown paper wrap. At the point-of-purchase (POP), this package will certainly stand out among thousands of glossy packages in this category.

We covered Amazon’s frustration-free packaging in two previous articles, Amazon’s frustration-free packaging, the aftermath and Amazon and other retailers continue driving frustration-free packages. Recently, we had the opportunity to use Amazon’s feedback form for a package. We give Amazon an ‘A’ for effort in pioneering consumer input collection at a massive scale concerning their product […]

Pouches and stand-up pouches are very prevalent in Asia. While the C1000 Vitamin Lemon from House Wellness is lacking the bottom panel to make it truly a stand-up pouch by definition, the jello-like product inside provides sufficient rigidity for the package to stand up.

Pull-tab bottle openings have been around for a long time. We see them making an occasional resurgence, showing up on unusual applications like beer bottles. Just a few years back, Tuborg was pitching this type of opening as a cool innovation in the European beer market. The application of a pull-tab opening on Otsuka’s 100 […]

Gizmodo reports a new glass shaped wine package by Wine Innovations via CrunchGear. First Impression This is indeed a consumer centric innovation. It is significantly superior to drinking wine from carton containers offered in some countries. Any Cons? Wine being an alcoholic beverage, there is little concern regarding the asepticity of the product. Regarding the […]