Last year we covered Miller’s silly Miller Punch Top™ can design, and we had little good to say. After that unfortunate venture to the package utility and functionality side, Miller decided to stick with just branding design. They hired 4Sight design agency to redesign their Miller Lite bottle for the first time in 40 years. […]

Packaging innovation is about understanding consumer needs and designing packages which address those needs. Companies often go in the branding direction ignoring package functionality needs. Windex Touchup is a great example of an innovative package that delivers tangible consumer value. Way to go SC Johnson. ©2013 PackageRepublic.com. All Rights Reserved.

You may remember the Swagger shower gel package we covered previously. Art & Design International, the Korean design agency behind Swagger, sent us Swagger’s new hair gel package design. What’s interesting about this package is its choice of material, which is aluminum, and it’s dual color UV printing.

Pierini Partners sent us their most recent package creation for Rexona for the Latin American market. Inspired by comic book superheroes, the package design integrates an interesting ripple structure into the grip area together with a matching graphic design. A great and seamless execution. Your rating: [starratingmulti id=4 tpl=12] ©2012 PackageRepublic.com. All Rights Reserved.

As reported by The Atlantic, Stacked Wines introduced a multi-pack of portion pack sized wines, packaged in a relatively new vertical-stack format. The obvious novelty of this idea is its bottle-like format. Unfortunately, we do not find the package or its multi-pack design usable beyond its novelty. On the sensory appeal front, while this package […]

Heinz ketchup package is now becoming available You may remember our coverage last year for the new dip-and-squeeze Heinz package, which Heinz released on February 4th, 2010. The package is now starting to become available. On September 19th, The Wall Street Journal released a detailed account of how it was developed. It was also covered […]

Is Pepsi So Green After All? Pepsi is switching to crystal carafes with its Tropicana brand as widely reported in February. What was not so widely reported was that the reasoning appears to be lack of transparency with carton. Pepsi claims that their biggest consumer insight is that consumers would like to see the juice. […]

Accudial has introduced their weight based accurate dosing system. The system is integrated with a two-part package label. The outer label rotates around the inner label, selectively displaying proper dosage based on weight. Since this product addresses a previously under-addressed consumer need, we do believe that this is indeed a consumer centric innovation. Based on […]

Gizmodo reports a new glass shaped wine package by Wine Innovations via CrunchGear. First Impression This is indeed a consumer centric innovation. It is significantly superior to drinking wine from carton containers offered in some countries. Any Cons? Wine being an alcoholic beverage, there is little concern regarding the asepticity of the product. Regarding the […]

We have come across a new milk bottle design for Al Rawabi, by Packlab Partners. [Thanks to Kristina / ambalaj.se.] This design, while touching many aspects of good package design, highlights the creative tension between good design, and good usability. Initial Observations We assume that this is an HDPE package. There is a built-in handle […]