Shown here in its Kirkland branded Costco version, but introduced by Walmart in 2008, this redesigned gallon sized milk jug remains as one of the worst examples of packaging design. The reasons that made this package so bad four years ago are still very valid. A Bit of History The original gallon sized milk jug […]

Is Pepsi So Green After All? Pepsi is switching to crystal carafes with its Tropicana brand as widely reported in February. What was not so widely reported was that the reasoning appears to be lack of transparency with carton. Pepsi claims that their biggest consumer insight is that consumers would like to see the juice. […]

Pepsi’s green bottle On March 15th, Pepsi released its press release for it new plant based plastic bottle. In their press release, Pepsi gives us some details behind the new material. They also mention the packaging fiasco of last year in passing, which is the Sun Chips ‘environmental’ package. We covered this noisy package before […]

We have come across a new milk bottle design for Al Rawabi, by Packlab Partners. [Thanks to Kristina / ambalaj.se.] This design, while touching many aspects of good package design, highlights the creative tension between good design, and good usability. Initial Observations We assume that this is an HDPE package. There is a built-in handle […]

Tropicana offers its products in a variety of package formats around the world. Here in the US, larger packages with handles are quite prevalent in the market. Between the ½ gallon and one gallon sizes, Tropicana has this oddly sized HDPE package. Apart from its odd capacity, there is nothing unusual about the package. The […]

Most of the screwcaps on the market are resealable. So when you tighten the cap, and leave the package lying on its side, the cap will not leak over an extended period of time. However, there are a number of openings on packages, flip-caps being one of the most prominent, that are not resealable. They […]

1.5 Lt. Juice Packages (Europe) In the second article of the Package Death-Match series we will be comparing 1.5 liter fruit juice packages from the European market. The three packages we chose, even visually imply diverse handling characteristics that we want to compare. Naturally, beyond handling, we also compared opening, pouring and closing. Appearance Both carton […]

½-Gallon Milk Carton Benchmark We are going to be venturing into assessing a number of carton package products on the market soon, and we wanted to establish our benchmark first. We do believe that gable-top packages are indeed the benchmark for carton family-packs on the market, which typically pack milk and juice. One of the […]