After positioning straws for children for the past decades, packaging industry as well as brands are starting to embrace the straw again as an adult drink-from solution. Just to throw in a healthy dose of autheticity, straws that we are seeing being used in commercials seem to be the old barber-pole / helix designs that […]

Shown here in its Kirkland branded Costco version, but introduced by Walmart in 2008, this redesigned gallon sized milk jug remains as one of the worst examples of packaging design. The reasons that made this package so bad four years ago are still very valid. A Bit of History The original gallon sized milk jug […]

Miller recently introduced a new can design that incorporates a breathing hole on top. This design allows the consumer to punch a hole at the top to reduce / eliminate gulping. While this seems like a noble idea, we see numerous problems with this package. Is Gulping a Consumer Problem? The answer is a strong […]

Pierini Partners sent us their most recent package creation for Andes Beer for the Latin American market.

What Does it Take to Design a Great Portion Pack? Apparently, it takes a milk company, and not a packaging giant. One of the best portion pack executions out there there is by the largest U.S. milk company, Dean Foods. Package Usability Rules! What’s there not to like? An easy to handle form which fits […]

As reported by The Atlantic, Stacked Wines introduced a multi-pack of portion pack sized wines, packaged in a relatively new vertical-stack format. The obvious novelty of this idea is its bottle-like format. Unfortunately, we do not find the package or its multi-pack design usable beyond its novelty. On the sensory appeal front, while this package […]

Is Pepsi So Green After All? Pepsi is switching to crystal carafes with its Tropicana brand as widely reported in February. What was not so widely reported was that the reasoning appears to be lack of transparency with carton. Pepsi claims that their biggest consumer insight is that consumers would like to see the juice. […]

Pepsi’s green bottle On March 15th, Pepsi released its press release for it new plant based plastic bottle. In their press release, Pepsi gives us some details behind the new material. They also mention the packaging fiasco of last year in passing, which is the Sun Chips ‘environmental’ package. We covered this noisy package before […]

Pouches and stand-up pouches are very prevalent in Asia. While the C1000 Vitamin Lemon from House Wellness is lacking the bottom panel to make it truly a stand-up pouch by definition, the jello-like product inside provides sufficient rigidity for the package to stand up.

Pull-tab bottle openings have been around for a long time. We see them making an occasional resurgence, showing up on unusual applications like beer bottles. Just a few years back, Tuborg was pitching this type of opening as a cool innovation in the European beer market. The application of a pull-tab opening on Otsuka’s 100 […]