Pepsi filed for a patent application to overcome plastic / chemical smells coming from a PET (or other plastic) bottle, reports the consumerist. It is interesting that Pepsi is finally coming on-board with the sensory appeal aspects of packages. ©2013 PackageRepublic.com. All Rights Reserved.

Packaging innovation is about understanding consumer needs and designing packages which address those needs. Companies often go in the branding direction ignoring package functionality needs. Windex Touchup is a great example of an innovative package that delivers tangible consumer value. Way to go SC Johnson. ©2013 PackageRepublic.com. All Rights Reserved.

Shown here in its Kirkland branded Costco version, but introduced by Walmart in 2008, this redesigned gallon sized milk jug remains as one of the worst examples of packaging design. The reasons that made this package so bad four years ago are still very valid. A Bit of History The original gallon sized milk jug […]

Miller recently introduced a new can design that incorporates a breathing hole on top. This design allows the consumer to punch a hole at the top to reduce / eliminate gulping. While this seems like a noble idea, we see numerous problems with this package. Is Gulping a Consumer Problem? The answer is a strong […]

Pierini Partners sent us their most recent package creation for Andes Beer for the Latin American market.

We have previously reported on hydrophobic applications, non-stick coatings, and NeverWet. Recently, we came across an article from Harvard that also has packaging possibilities. This particular coating, based on water repellent nano structures of a meat-eating pitcher plant could also be extremely useful in packaging. Its applications can include not only helping viscous products (i.e. […]

What Does it Take to Design a Great Portion Pack? Apparently, it takes a milk company, and not a packaging giant. One of the best portion pack executions out there there is by the largest U.S. milk company, Dean Foods. Package Usability Rules! What’s there not to like? An easy to handle form which fits […]

We have previously reported hydrophobic applications and non-stick coatings in packaging. One of the up and coming companies in the hydrophobic field is NeverWet. Their story has been covered by Lancaster Online. They have been demonstrating their impressive coating in electronic applications, as seen in video below. We are hoping for some packaging applications to […]

Here is amazing video for a non-stick coating from MIT showing how a ketchup bottle would perform with this coating. The Fast Company article provides more detail. ©2012 PackageRepublic.com. All Rights Reserved.

QR (Quick Response) code technology has been around for over 10 years. In the last few years, it has been increasingly used in advertising and communication as an aid to dispense information about a specific product, or promotion. Due to the monumental increase in smart phone deployment and usage in the recent years, the use […]