1.5 Lt. Juice Packages (Europe) In the second article of the Package Death-Match series we will be comparing 1.5 liter fruit juice packages from the European market. The three packages we chose, even visually imply diverse handling characteristics that we want to compare. Naturally, beyond handling, we also compared opening, pouring and closing. Appearance Both carton […]

In this first article of a proposed series of death-matches, we will be looking at good and bad examples of everyday packages from the marketplace, and comparing them using our metrics that we have developed over the years. As usual, packages being low involvement products, we, as packaging professionals, naturally see a lot more detail […]