Plastiki completed its 8,000 mile voyage across the Pacific ocean after 130 days. The 60 foot boat was built from 12,000 used plastic bottles. You can watch founder David De Rothschild talk about the endeavor above. You can find more pictures on flicker. ©2010 PackageRepublic.com. All Rights Reserved.

We covered Amazon’s frustration-free packaging in two previous articles, Amazon’s frustration-free packaging, the aftermath and Amazon and other retailers continue driving frustration-free packages. Recently, we had the opportunity to use Amazon’s feedback form for a package. We give Amazon an ‘A’ for effort in pioneering consumer input collection at a massive scale concerning their product […]

In our article on 無糖珈琲 DyDo Black Coffee 190 ml, we covered association errors regarding shape and design of a package. In this article, we will look at Milkita Candies from Indonesia for similar association errors concerning other sensory appeal factors.

無糖珈琲 Black Coffee by DyDo is an interesting example of a can design. It is designed to look like a coffee barrel. Its mission is to convey wholesomeness, through association with its source, a coffee barrel, which arguably, is itself a package. Package Design 101 We are sometimes entertained by approaches taken by brand owners, […]

Today, we upgraded to WordPress 3.0, and we were briefly down during the process. Thanks to the WordPress team for great software. ©2010 PackageRepublic.com. All Rights Reserved.

The Wall Street Journal reports today that Nestlé is suing Sara Lee for patent infringement on its Nespresso capsules. Nespresso machines and capsules have been around for 25 years. As a business, Nespresso has grown to $2.6 Billion, annually.

Product usability is important in any product category. For high involvement products like computers and cell phones, product usability can make or break a company’s future. As a company long obsessed with product usability, Apple is a great example. Similarly, the lack of proper product usability can put a company out of business. Consider the […]

Today, we have cleaned up the html code, and brought the site to xhtml compliance. We have also made the site more compatible with Internet Explorer 6 and 7. If you are on one of these older browsers, you may want to consider upgrading to Firefox, Explorer 8, Safari, Opera, or any of the more […]

This new recycling aid, separates coffee grinds from aluminum Nespresso casing for easy recyclability. It clearly is trying to address an increasingly positive consumer attitude towards recycling. Recycling is a lifestyle that is readily adopted by consumers, in many cases, only if it is convenient. The dedicated recycler may not need any encouragement, but today, […]

Polarizing Designs vs. the Mundane It is not exactly breaking news that when car companies design cars, they need to segment their consumers, and produce designs that appeal to those segments. So, when BMW designs the 3-chassis, it targets younger professionals who want to have a sporty image. Naturally, older consumers and people beyond the […]