Brand X (via Gizmodo) is showing a beer-in-a-box concept by Thomas Hussey. This concept has an unusual pump feature that keeps air out to prevent oxidation. We like the concept, but we also recognize that there are fundamental issues with it. The reason why wine-in-a-box exists today is because it saves cost. In fact, it […]

Sun Chips brand, as well as a host of other branded chips, are in the process of switching over to a new biodegradable multi-layered packaging material. This material has a more attractive matte finish, which helps it stand out at the POP. However, we discovered that when it comes to sensory appeal, the downside may […]

Today, we have cleaned up the html code, and brought the site to xhtml compliance. We have also made the site more compatible with Internet Explorer 6 and 7. If you are on one of these older browsers, you may want to consider upgrading to Firefox, Explorer 8, Safari, Opera, or any of the more […]

Yanko Design (via Slashgear) is running an article on a universal packaging system. For us packaging professionals, the term universal packaging refers to packages that are usable by children as well as by reduced dexterity aging populations. Ignoring semantics, let’s look at this concept, and see what it holds for us.

Popsop is running an article on a new, green Coke bottle concept by 18-year old designer Andrew Kim. We were intrigued by the design. The design sports: an off-center cap, that is smaller and shallower pocket in recessed bottom to house the cap from the bottle below for distribution efficiency a square cross-section accordion collapsible […]

This new recycling aid, separates coffee grinds from aluminum Nespresso casing for easy recyclability. It clearly is trying to address an increasingly positive consumer attitude towards recycling. Recycling is a lifestyle that is readily adopted by consumers, in many cases, only if it is convenient. The dedicated recycler may not need any encouragement, but today, […]

Concepts and Prototypes Conceptualization happens right after the ideation phase. Innovation professionals, typically consisting of designers (industrial and/or graphic), and model makers, usually go into bootcamp in a dedicated project room. The task on hand is to transform ideas into concepts.

Most of the screwcaps on the market are resealable. So when you tighten the cap, and leave the package lying on its side, the cap will not leak over an extended period of time. However, there are a number of openings on packages, flip-caps being one of the most prominent, that are not resealable. They […]

Fast Company via Gizmodo is reporting that Yves Béhar spent three years designing a new shoebox. That claim certainly grabbed our attention as we are big proponents of swift package design projects that usually don’t take longer than six months. Despite our initial reaction, upon closer inspection, we found a lot to like.

What’s There To Write About Ideation? These days, it seems that there are so many people talking about innovation, doing innovation, and selling brainstorming as an innovation process, this topic seems a bit passé. However, these claims do not mean that ideation is being done right. We have seen our share of people doing it […]