Archive for June, 2010

Single serving wine glass package

Gizmodo reports a new glass shaped wine package by Wine Innovations via CrunchGear. First Impression This is indeed a consumer centric innovation. It is significantly superior to drinking wine from carton containers offered in some countries. Any Cons? Wine being an alcoholic beverage, there is little concern regarding the asepticity of the product. Regarding the […]

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WordPress 3.0 upgrade

Today, we upgraded to WordPress 3.0, and we were briefly down during the process. Thanks to the WordPress team for great software. ©2010 PackageRepublic.com. All Rights Reserved.

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Al Rawabi (Dubai) milk package by Packlab Partners

We have come across a new milk bottle design for Al Rawabi, by Packlab Partners. [Thanks to Kristina / ambalaj.se.] This design, while touching many aspects of good package design, highlights the creative tension between good design, and good usability. Initial Observations We assume that this is an HDPE package. There is a built-in handle […]

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Packaging showdown; Nestlé sues Sara Lee over Nespresso cartridge

The Wall Street Journal reports today that Nestlé is suing Sara Lee for patent infringement on its Nespresso capsules. Nespresso machines and capsules have been around for 25 years. As a business, Nespresso has grown to $2.6 Billion, annually.

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Heineken bottle customization

Heineken introduced customized bottle designs, not unlike what Jones Cola did several years ago. You can design, share, and order your six-pack online for €29.99. Design yours here. Find our design here. [Fast Company] ©2010 PackageRepublic.com. All Rights Reserved.

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The importance of usability

Product usability is important in any product category. For high involvement products like computers and cell phones, product usability can make or break a company’s future. As a company long obsessed with product usability, Apple is a great example. Similarly, the lack of proper product usability can put a company out of business. Consider the […]

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Crossing the ocean on a boat made out of used PET bottles

Plastiki is continuing its voyage across the Pacific ocean. They are now on their 85th day, near Tuvalu. The 60 foot boat was built from used plastic bottles. You can watch founder David De Rothschild talk about the endeavor above. You can find more pictures on flicker. ©2010 PackageRepublic.com. All Rights Reserved.

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Importance of sensory appeal; Angie’s Kettle Corn matte finish bag

We had covered the Sun Chips compostable chip package on April 25, 2010. You can find the review here and its advertisement here. One of the areas of interest with that package was its matte finish, which we had praised. There are a number of packages with even more matte finishes arriving in the marketplace, […]

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Sprite 250 ml aluminum bottle

With a variety of different aluminum bottles arriving in the market, we decided to look at Sprite’s 250 ml aluminum bottle. Initial Impressions This package looks cool, which is why it exists, namely to target younger demographics. However, the poor usability of small and micro portion sizes is a disadvantage. In addition, the higher use […]

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