Plastiki completed its 8,000 mile voyage across the Pacific ocean after 130 days. The 60 foot boat was built from 12,000 used plastic bottles. You can watch founder David De Rothschild talk about the endeavor above. You can find more pictures on flicker. ©2010 PackageRepublic.com. All Rights Reserved.

ラムネ The Ramune 200 ml bottle is one of the few Codd-neck bottles still on the market. This design takes its name from its designer, Hiram Codd, who designed and patented it in 1872. Could such a dated design still be relevant in the market? Would it stand today’s demands of package usability? These are […]

We covered Amazon’s frustration-free packaging in two previous articles, Amazon’s frustration-free packaging, the aftermath and Amazon and other retailers continue driving frustration-free packages. Recently, we had the opportunity to use Amazon’s feedback form for a package. We give Amazon an ‘A’ for effort in pioneering consumer input collection at a massive scale concerning their product […]

In our article on 無糖珈琲 DyDo Black Coffee 190 ml, we covered association errors regarding shape and design of a package. In this article, we will look at Milkita Candies from Indonesia for similar association errors concerning other sensory appeal factors.

Accudial has introduced their weight based accurate dosing system. The system is integrated with a two-part package label. The outer label rotates around the inner label, selectively displaying proper dosage based on weight. Since this product addresses a previously under-addressed consumer need, we do believe that this is indeed a consumer centric innovation. Based on […]

無糖珈琲 Black Coffee by DyDo is an interesting example of a can design. It is designed to look like a coffee barrel. Its mission is to convey wholesomeness, through association with its source, a coffee barrel, which arguably, is itself a package. Package Design 101 We are sometimes entertained by approaches taken by brand owners, […]

Pouches and stand-up pouches are very prevalent in Asia. While the C1000 Vitamin Lemon from House Wellness is lacking the bottom panel to make it truly a stand-up pouch by definition, the jello-like product inside provides sufficient rigidity for the package to stand up.

Pull-tab bottle openings have been around for a long time. We see them making an occasional resurgence, showing up on unusual applications like beer bottles. Just a few years back, Tuborg was pitching this type of opening as a cool innovation in the European beer market. The application of a pull-tab opening on Otsuka’s 100 […]

Concept Screening Concept screening is one of the most critical steps in the consumer centric innovation process. At this stage, the innovation team is responsible to make decisions on which concepts are taken forward, or parked. As a first step, the project team collects input from different sources and builds scenarios that match the project […]