Archive for July, 2012

The Coca Cola™ Bag: innovation or bust?

It looks to us that consumers’ way of avoiding bottle deposit should not be an innovation domain. This simply shows that the deposit scheme is not working in some countries, and therefore it should be either altered, or removed altogether. For us, this is a big bust. We believe in the countries mentioned in the […]

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Miller Punch Top™: innovation or bust?

Miller recently introduced a new can design that incorporates a breathing hole on top. This design allows the consumer to punch a hole at the top to reduce / eliminate gulping. While this seems like a noble idea, we see numerous problems with this package. Is Gulping a Consumer Problem? The answer is a strong […]

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Andes beer label goes cool blue when cold

Pierini Partners sent us their most recent package creation for Andes Beer for the Latin American market.

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