Last year we covered Miller’s silly Miller Punch Top™ can design, and we had little good to say. After that unfortunate venture to the package utility and functionality side, Miller decided to stick with just branding design. They hired 4Sight design agency to redesign their Miller Lite bottle for the first time in 40 years. […]

Pepsi filed for a patent application to overcome plastic / chemical smells coming from a PET (or other plastic) bottle, reports the consumerist. It is interesting that Pepsi is finally coming on-board with the sensory appeal aspects of packages. ©2013 PackageRepublic.com. All Rights Reserved.

Pierini Partners sent us their most recent package creation for Graffigna, showing beautiful sensory appeal aspects executed in texture, as well as good brand language.

It is not often we see a song written for something that we consider packaging. Enjoy. ©2013 PackageRepublic.com. All Rights Reserved.

Packaging innovation is about understanding consumer needs and designing packages which address those needs. Companies often go in the branding direction ignoring package functionality needs. Windex Touchup is a great example of an innovative package that delivers tangible consumer value. Way to go SC Johnson. ©2013 PackageRepublic.com. All Rights Reserved.

After positioning straws for children for the past decades, packaging industry as well as brands are starting to embrace the straw again as an adult drink-from solution. Just to throw in a healthy dose of autheticity, straws that we are seeing being used in commercials seem to be the old barber-pole / helix designs that […]

As reported by ABC News and Metro Calgary, the Loates family in Alberta, Canada, purchased a bottle of Vitaminwater recently only to find under the cap the words “YOU RETARD.” To make matters worse, a member of the Loates family has cerebral palsy and autism. Coca-Cola has since apologized for the mishap. We have spoken to the […]

Pierini Partners sent us their most recent package creation for Quilmes, which honors The Rolling Stones. Your rating: [starratingmulti id=4 tpl=12] ©2013 PackageRepublic.com. All Rights Reserved.

The good folks at the London Studio in Wellington, New Zealand, recently sent us their latest portfolio additions. While normally we are more focused on package utility, functionality and usability, we found these designs refreshing and wholesome. In particular, we find the clever execution of sensory appeal aspects interesting. Well executed.