GreenBottle: innovation or bust?

Is a paper bottle finally ready for prime time? This is an idea that has been around for ages, though it has never had any traction. One of the main reasons for this is its recyclability claims tend to be optimistic at best, while being more on solid ground for renewability. Why is that?

It is difficult to separate typically non-compostable plastic from compostable paper board. In addition, recycling paths for paper and plastic are separate. GreenBottle overcomes this limitation by using biodegradable plastic liner inside the paperboard shell.

Usability

We appreciate the built-in handle (even though we find the finger space restricted), but the shallow cap is a negative. [BTW, is that a biodegradable cap?] Overall, we give it a neutral usability score.

Distribution Efficiency

High shoulder design supports environmental friendly positioning.

Conclusion

So, is it innovation or bust? Our rating is incremental innovation.

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