Passion for Packaging Innovation

The Coca Cola™ Bag: innovation or bust?

It looks to us that consumers’ way of avoiding bottle deposit should not be an innovation domain. This simply shows that the deposit scheme is not working in some countries, and therefore it should be either altered, or removed altogether. For us, this is a big bust.

We believe in the countries mentioned in the video, Coke bottles are being refilled, hence the deposit. In this case, we believe this whole idea has little to do with the environment. Additionally, producing an additional plastic package for every bottle sold certainly does not help the environment.

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