Passion for Packaging Innovation

Coca-Cola’s offensive bottle cap

As reported by ABC News and Metro Calgary, the Loates family in Alberta, Canada, purchased a bottle of Vitaminwater recently only to find under the cap the words “YOU RETARD.” To make matters worse, a member of the Loates family has cerebral palsy and autism.

Coca-Cola has since apologized for the mishap.

We have spoken to the family to offer our sincerest apologies and to explain the production process to them. This is certainly not an excuse in any way for what has occurred. We wanted them to know that this was in no way intentional and was a mistake on our part during the review process. We also wanted to share that the promotion has since been cancelled and we are no longer producing bottles with those caps.

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