PackageRepublic.com: Passion for Packaging Innovation

Pepsi applies for scent capsule patent

Pepsi filed for a patent application to overcome plastic / chemical smells coming from a PET (or other plastic) bottle, reports the consumerist.

It is interesting that Pepsi is finally coming on-board with the sensory appeal aspects of packages.

©2013 PackageRepublic.com. All Rights Reserved.