Passion for Packaging Innovation

Miller Lite redesigns its longneck bottle

Last year we covered Miller’s silly Miller Punch Top™ can design, and we had little good to say.

After that unfortunate venture to the package utility and functionality side, Miller decided to stick with just branding design. They hired 4Sight design agency to redesign their Miller Lite bottle for the first time in 40 years.

The change is very much cosmetic, and branding related.

Bootnote: 4Sight was also responsible for the awesome Heinz dual function package.

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