Posts Tagged ‘concept’

Beer-in-a-box concept

Brand X (via Gizmodo) is showing a beer-in-a-box concept by Thomas Hussey. This concept has an unusual pump feature that keeps air out to prevent oxidation. We like the concept, but we also recognize that there are fundamental issues with it. The reason why wine-in-a-box exists today is because it saves cost. In fact, it […]

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A new PET bottle concept

Popsop is running an article on a new, green Coke bottle concept by 18-year old designer Andrew Kim. We were intrigued by the design. The design sports: an off-center cap, that is smaller and shallower pocket in recessed bottom to house the cap from the bottle below for distribution efficiency a square cross-section accordion collapsible […]

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Consumer centric innovation – Part VI – conceptualization

Concepts and Prototypes Conceptualization happens right after the ideation phase. Innovation professionals, typically consisting of designers (industrial and/or graphic), and model makers, usually go into bootcamp in a dedicated project room. The task on hand is to transform ideas into concepts.

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Multi-faceted aluminum can tries to improve consumer appeal

Here is another aluminum can design that stands out among the ones we have seen lately. This design adds no new functionality, or tangible consumer value, apart from some potential branding opportunity. However, we do believe that even in that area, this design is rather limited. The idea here is to use a process called […]

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360 paper bottle concept, and its meaning

The 360 Paper Bottle is one of the more refined pulp based concepts that we have seen. Concepts like the 360 Paper Bottle certainly have sex-appeal, driven by their strong environmental image. Here at PackageRepublic.com, we wanted take the 360 bottle, and using it as a proxy to evaluate the uphill battle these concepts will […]

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