Heinz ketchup package is now becoming available You may remember our coverage last year for the new dip-and-squeeze Heinz package, which Heinz released on February 4th, 2010. The package is now starting to become available. On September 19th, The Wall Street Journal released a detailed account of how it was developed. It was also covered […]

Heinz refreshes its ketchup package after 42 years On Feb 4th, Heinz released its new ketchup package. The announcement, to the surprise of many, made the major news publications, including the Wall Street Journal. In their press release, Heinz gives us the drivers behind the design, specifically to be able to cater to the needs […]