Posts Tagged ‘ethnosync.com’

Consumer centric package innovation, Part I – consumption circle

The Consumption Circle A consumer’s interaction with a packaged product, especially in the fast moving food categories is more prolonged than many in the industry would take for granted. As a result, companies design their packaged products for a single consumer touch-point, like POP stand-out, or visual appeal, or branding. In the consumer centric innovation […]

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