Last year we covered Miller’s silly Miller Punch Top™ can design, and we had little good to say. After that unfortunate venture to the package utility and functionality side, Miller decided to stick with just branding design. They hired 4Sight design agency to redesign their Miller Lite bottle for the first time in 40 years. […]

Miller recently introduced a new can design that incorporates a breathing hole on top. This design allows the consumer to punch a hole at the top to reduce / eliminate gulping. While this seems like a noble idea, we see numerous problems with this package. Is Gulping a Consumer Problem? The answer is a strong […]