Pepsi filed for a patent application to overcome plastic / chemical smells coming from a PET (or other plastic) bottle, reports the consumerist. It is interesting that Pepsi is finally coming on-board with the sensory appeal aspects of packages. ©2013 PackageRepublic.com. All Rights Reserved.

After positioning straws for children for the past decades, packaging industry as well as brands are starting to embrace the straw again as an adult drink-from solution. Just to throw in a healthy dose of autheticity, straws that we are seeing being used in commercials seem to be the old barber-pole / helix designs that […]

Is Pepsi So Green After All? Pepsi is switching to crystal carafes with its Tropicana brand as widely reported in February. What was not so widely reported was that the reasoning appears to be lack of transparency with carton. Pepsi claims that their biggest consumer insight is that consumers would like to see the juice. […]

Pepsi’s green bottle On March 15th, Pepsi released its press release for it new plant based plastic bottle. In their press release, Pepsi gives us some details behind the new material. They also mention the packaging fiasco of last year in passing, which is the Sun Chips ‘environmental’ package. We covered this noisy package before […]