QR (Quick Response) code technology has been around for over 10 years. In the last few years, it has been increasingly used in advertising and communication as an aid to dispense information about a specific product, or promotion. Due to the monumental increase in smart phone deployment and usage in the recent years, the use […]

As reported by The Atlantic, Stacked Wines introduced a multi-pack of portion pack sized wines, packaged in a relatively new vertical-stack format. The obvious novelty of this idea is its bottle-like format. Unfortunately, we do not find the package or its multi-pack design usable beyond its novelty. On the sensory appeal front, while this package […]

Gizmodo reports a new glass shaped wine package by Wine Innovations via CrunchGear. First Impression This is indeed a consumer centric innovation. It is significantly superior to drinking wine from carton containers offered in some countries. Any Cons? Wine being an alcoholic beverage, there is little concern regarding the asepticity of the product. Regarding the […]

More than any other liquid food segment, wine is tightly linked to glass packaging. This resistance to change is a combination of strong consumer attachment to glass packaging and necessary product protection. Today, about 20 billion wine bottles are manufactured and sold, mainly in the 750 mL format.

The Wall Street Journal has an article on plastic cork closures in today’s edition. There are some rather interesting industry facts that are revealed in the article. Cork was first used as a bottle closure by Dom Perignon in the late 1600s. Natural cork still has a 69% market share today, but that market share […]