{"id":1091,"date":"2010-04-21T19:39:59","date_gmt":"2010-04-22T00:39:59","guid":{"rendered":"http:\/\/www.packagerepublic.com\/?p=1091"},"modified":"2014-04-23T10:20:30","modified_gmt":"2014-04-23T15:20:30","slug":"a-new-pet-bottle-concept","status":"publish","type":"post","link":"https:\/\/www.packagerepublic.com\/?p=1091","title":{"rendered":"A new PET bottle concept"},"content":{"rendered":"\n<p><a title=\"http:\/\/popsop.com\" href=\"http:\/\/popsop.com\/33319\">Popsop<\/a> is running an article on a new, <em>green<\/em> Coke bottle concept by 18-year old designer Andrew Kim.  We were intrigued by the design.<\/p>\n<p>The design sports:<\/p>\n<ul>\n<li>an off-center cap, that is smaller and shallower<\/li>\n<li>pocket in recessed bottom to house the cap from the bottle below for distribution efficiency<\/li>\n<li>a square cross-section<\/li>\n<li>accordion collapsible<\/li>\n<li>renewable material<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<u>Pro&#8217;s<\/u><\/p>\n<ul>\n<li>Higher distribution efficiency through square cross-section plus the recessed bottom.<\/li>\n<li>off-center cap <em>may<\/em> improve pourability<\/li>\n<li>renewability<\/li>\n<\/ul>\n<p><u>Con&#8217;s<\/u><\/p>\n<ul>\n<li>Can not make it work for high pressure applications, like Coke.  Square cross-section and high-pressure fizzy drinks in the age of PET downgaging do not work.  Square becomes mostly round under pressure.  However, non-pressurized drinks (<a title=\"http:\/\/www.fijiwater.com\/\" href=\"http:\/\/www.fijiwater.com\/\">Fiji water<\/a> is a great example) can be packed in square cross section bottles.<\/li>\n<li>Recessed bottoms with pocket for the cap below can cause interlocking and neck damage on the bottle below.<\/li>\n<li>Collapsibility is <u>not<\/u> possible as shown.  This is why Evian spent millions of dollars, more than a decade ago, to make its bottles collapsible with special score patterns on them. <\/li>\n<li>Shallow cap is an issue with pressurized packages, as there are safety issues.  For non-pressure applications, leakage can be an issue, if there is an insufficient amount of threading on the cap.  Shallow cap height is typically a huge package usability issue.  They are difficult to open, especially as shown, without knurls. <\/li>\n<\/ul>\n<p><strong>Conclusion<\/strong><\/p>\n<p>We are sorry to rain on the young designer&#8217;s parade, but in order to design a good package, you first need to address fundamentals.  This looks great as a first pass concept early in the second circle of the <a title=\"http:\/\/ethnosync.com\" href=\"http:\/\/www.ethnosync.com\/?page_id=5\"><strong>EthnoSync C\u25cfC\u2122 Model<\/strong><\/a> that we use.  At that phase, we normally do not worry about technical feasibility.  Through reiterative improvements, many of the strong design elements can be used.<\/p>\n<p> \u00a92010 PackageRepublic.com. All Rights Reserved.<\/p>\n<p><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-7338556709983307\";\n\/* ArticleBanner *\/\ngoogle_ad_slot = \"0441375625\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 60;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Popsop is running an article on a new, green Coke bottle concept by 18-year old designer Andrew Kim. We were intrigued by the design. The design sports: an off-center cap, that is smaller and shallower pocket in recessed bottom to house the cap from the bottle below for distribution efficiency a square cross-section accordion collapsible [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,102],"tags":[13,26,126,127],"class_list":["post-1091","post","type-post","status-publish","format-standard","hentry","category-concepts","category-package-design","tag-coke","tag-concept","tag-distribution","tag-pet"],"_links":{"self":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/1091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1091"}],"version-history":[{"count":32,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/1091\/revisions"}],"predecessor-version":[{"id":3315,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/1091\/revisions\/3315"}],"wp:attachment":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}