{"id":2440,"date":"2011-09-22T08:29:24","date_gmt":"2011-09-22T13:29:24","guid":{"rendered":"http:\/\/www.packagerepublic.com\/?p=2440"},"modified":"2014-04-23T10:17:44","modified_gmt":"2014-04-23T15:17:44","slug":"swagger-uses-a-different-approach-for-shower-gel-package","status":"publish","type":"post","link":"https:\/\/www.packagerepublic.com\/?p=2440","title":{"rendered":"Swagger’s different approach for shower gel package"},"content":{"rendered":"\n

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We came across this interesting shower gel package design from Korean design firm Swagger<\/a> that has an interesting twist. It is secondarily packaged in a recycled brown paper wrap<\/em>. At the point-of-purchase (POP), this package will certainly stand out among thousands of glossy packages in this category.
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\nFrom a usability standpoint, however, we think that this may be marginally better than a cardboard secondary package. Shower gels, in general, do not come in a secondary package. [We did not have a package to conduct our package usability test suite.]<\/p>\n

Additionally, the sensory appeal benefits of a natural<\/em> and matte<\/em> finish conveying wholesomeness is probably lost in this product category. We believe that while the wrap<\/em> adds POP benefits in standing out in the shower gel aisle, there seems to be limited additional branding or consumer benefits.<\/p>\n

Regardless, we applaud Swagger<\/a> for exploring an interesting area.<\/p>\n

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