![\"\"](\"http:\/\/stackedwines.com\/img\/products\/3\/stacked_wines_single_serve_wine_chardonnay_new_1815418.jpg\")
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As reported by The Atlantic<\/a>, Stacked Wines<\/a> introduced a multi-pack of portion pack sized wines, packaged in a relatively new vertical-stack<\/em> format. <\/p>\n The obvious novelty of this idea is its bottle-like<\/em> format. Unfortunately, we do not find the package or its multi-pack design usable beyond its novelty. <\/p>\n On the sensory appeal front, while this package design certainly has more sensory appeal than wine packed in carton, box, or PET wine packaging<\/a>, it is nowhere near Wine Innovations’<\/a> competing and very appealing single serve wine glass package<\/a>. While the single serve wine glass package<\/a> does not have the multi-pack execution that Stacked Wines<\/a> has, we believe good design needs to start at the package level before it can be enhanced at the multi-pack level. And the single serve wine glass package certainly is well designed.<\/p>\n While we did not have the Stacked Wines<\/a> package in our hands to test, it appears that the four-pack is held together with shrink-wrap. This is also a sensory-appeal no-no<\/em> in the wine category, as far as we are concerned. <\/p>\n Opening an individual portion in its own glass should have reasonable usability, but it appears to be less usable than the single serve wine glass package<\/a> which has a very large tab.<\/p>\n Conclusion<\/strong><\/p>\n Portion sized wine package is an idea that has been around for a while. While there is not one single magic execution, we feel that packaging executions in this category need to address sensory-appeal properly for success. We do not see that in this design.<\/p>\n \u00a92012 PackageRepublic.com. All Rights Reserved.<\/p>\n
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\nThe simplicity and the sensory appeal of the single serve wine glass package<\/a> is really hard to top, and this stackable design in a four-pack simply is not the best challenger.<\/p>\n![\"\"](\"http:\/\/www.wineinnovationsltd.com\/Images\/gallery\/12.jpg\")
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\n Our Panel:<\/span><\/td>\n Your Rating:<\/span><\/td>\n<\/tr>\n \n \n \n
\n Opening<\/font> <\/td>\n ![\"Star\"](\"http:\/\/packagerepublic.com\/files\/star\/2.5.png\")
<\/td>\n<\/tr>\n\n Drinking<\/font> <\/td>\n ![\"Star\"](\"http:\/\/packagerepublic.com\/files\/star\/3.png\")
<\/td>\n<\/tr>\n\n Handling<\/font> <\/td>\n <\/td>\n<\/tr>\n\n Overall<\/font> <\/td>\n <\/td>\n<\/tr>\n<\/table>\n<\/td>\n[starratingmulti id=10 tpl=12]<\/td>\n<\/tr>\n<\/table>\n
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