{"id":2924,"date":"2012-06-12T13:10:24","date_gmt":"2012-06-12T18:10:24","guid":{"rendered":"http:\/\/www.packagerepublic.com\/?p=2924"},"modified":"2015-01-29T17:27:16","modified_gmt":"2015-01-29T23:27:16","slug":"wrap-rage-is-alive-and-well","status":"publish","type":"post","link":"https:\/\/www.packagerepublic.com\/?p=2924","title":{"rendered":"Wrap rage is alive and well"},"content":{"rendered":"\n<p><img decoding=\"async\" src=\"http:\/\/packagerepublic.com\/files\/wrap_rage\/640px-Wrap_Rage_Example.jpg\" width=\"480\" alt=\"\" class=\"alignnone\" hspace=\"0\" vspace=\"0\" \/><br \/>\n<font size=\"1\">Wikimedia Commons<\/font><\/p>\n<p>Walmart decided to join Amazon in November 2011 in converting to consumer friendly packaging. This was covered by <a title=\"http:\/\/www.bloomberg.com\" href=\"http:\/\/www.bloomberg.com\/news\/2011-11-29\/wal-mart-joining-amazon-to-promote-rage-free-packaging-retail.html\">Bloomberg<\/a> news back then. Unfortunately, after a year-and-a-half, it seems that <a title=\"http:\/\/en.wikipedia.org\" href=\"http:\/\/en.wikipedia.org\/wiki\/Wrap_rage\">wrap-rage<\/a> is still alive and well with no relief in sight.<br \/>\n<!--more--><br \/>\nWhile <a title=http:\/\/www.theatlantic.com\" href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2012\/05\/plastic-clamshell-packaging-is-the-worst\/257936\/\">clamshell packaging<\/a> seems like the leading factor in wrap-rage, good package innovation with good package usability is still generally difficult to come by.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/HubZInAs0-A\" allowfullscreen=\"\" frameborder=\"0\" height=\"270\" width=\"480\"><\/iframe><\/p>\n<p>This is not only frustrating for consumers, but also frustrating for package innovation professionals. Consumer centric package innovation tools and usability metrics have been available for a number of years now.<\/p>\n<p>It seems that all we are lacking is a true commitment from the industry.<\/p>\n<p>\u00a92012 PackageRepublic.com. All Rights Reserved.<\/p>\n<p><a href=\"http:\/\/www.maaksolutions.com\"> <img decoding=\"async\" src=\"http:\/\/packagerepublic.com\/files\/MSAd_horizontal.jpg\" width=\"468\" class =\"alignnone\" hspace=\"0\" vspace=\"0\" \/> <\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Wikimedia Commons Walmart decided to join Amazon in November 2011 in converting to consumer friendly packaging. This was covered by Bloomberg news back then. Unfortunately, after a year-and-a-half, it seems that wrap-rage is still alive and well with no relief in sight.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[24,222,223],"class_list":["post-2924","post","type-post","status-publish","format-standard","hentry","category-package-usability","tag-amazon","tag-walmart","tag-wrap-rage"],"_links":{"self":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/2924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2924"}],"version-history":[{"count":29,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/2924\/revisions"}],"predecessor-version":[{"id":3386,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/2924\/revisions\/3386"}],"wp:attachment":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}