{"id":3229,"date":"2013-11-06T08:47:31","date_gmt":"2013-11-06T14:47:31","guid":{"rendered":"http:\/\/www.packagerepublic.com\/?p=3229"},"modified":"2015-01-23T14:27:38","modified_gmt":"2015-01-23T20:27:38","slug":"this-is-what-packaging-innovation-looks-like","status":"publish","type":"post","link":"https:\/\/www.packagerepublic.com\/?p=3229","title":{"rendered":"This is what packaging innovation looks like"},"content":{"rendered":"\n<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/ET5Q2JyRX9I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Packaging innovation is about understanding consumer needs and designing packages which address those needs. Companies often go in the branding direction ignoring package functionality needs. <a title=\"http:\/\/www.windex.com\" href=\"http:\/\/www.windex.com\">Windex<\/a> Touchup is a great example of an innovative package that delivers tangible consumer value. Way to go <a title=\"http:\/\/www.scjohnson.com\" href=\"http:\/\/www.scjohnson.com\">SC Johnson<\/a>.<\/p>\n<p>\u00a92013 PackageRepublic.com. All Rights Reserved.<\/p>\n<p><a href=\"http:\/\/www.maaksolutions.com\"> <img decoding=\"async\" src=\"http:\/\/packagerepublic.com\/files\/MSAd_horizontal.jpg\" width=\"468\" class =\"alignnone\" hspace=\"0\" vspace=\"0\" \/> <\/a><\/p>\n<p><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-7338556709983307\";\n\/* ArticleBanner *\/\ngoogle_ad_slot = \"0441375625\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 60;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Packaging innovation is about understanding consumer needs and designing packages which address those needs. Companies often go in the branding direction ignoring package functionality needs. Windex Touchup is a great example of an innovative package that delivers tangible consumer value. Way to go SC Johnson. \u00a92013 PackageRepublic.com. All Rights Reserved.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,57],"tags":[251,253,252],"class_list":["post-3229","post","type-post","status-publish","format-standard","hentry","category-new-packages","category-package-innovation","tag-sc-johnson","tag-touch-up","tag-windex"],"_links":{"self":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3229"}],"version-history":[{"count":6,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3229\/revisions"}],"predecessor-version":[{"id":3371,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3229\/revisions\/3371"}],"wp:attachment":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}