{"id":3248,"date":"2013-11-07T07:49:59","date_gmt":"2013-11-07T13:49:59","guid":{"rendered":"http:\/\/www.packagerepublic.com\/?p=3248"},"modified":"2015-01-29T17:22:57","modified_gmt":"2015-01-29T23:22:57","slug":"pepsi-applies-for-scent-capsule-patent","status":"publish","type":"post","link":"https:\/\/www.packagerepublic.com\/?p=3248","title":{"rendered":"Pepsi applies for scent capsule patent"},"content":{"rendered":"\n<p><img decoding=\"async\" src=\"http:\/\/packagerepublic.com\/files\/pepsi_patent\/bottle_cap.png\" width=\"120\" align=\"left\" hspace=\"10\" vspace=\"10\" \/><\/p>\n<p>Pepsi filed for a <a title=\"http:\/\/patentscope.wipo.int\" href=\"http:\/\/patentscope.wipo.int\/search\/en\/detailPdf.jsf?ia=US2012049503&#038;docIdPdf=id00000020340517&#038;name=(WO2013032631)RELEASABLY%20ENCAPSULATED%20AROMA&#038;woNum=WO2013032631&#038;prevRecNum=63&#038;nextRecNum=65&#038;recNum=63&#038;queryString=pepsico&#038;office=&#038;sortOption=Pub+Date+Desc&#038;prevFilter=&#038;maxRec=955\">patent application<\/a> to overcome plastic \/ chemical smells coming from a PET (or other plastic) bottle, reports the  <a title=\"http:\/\/consumerist.com\" href=\"http:\/\/consumerist.com\/2013\/09\/17\/pepsico-thinks-its-drinks-arent-smelly-enough-wants-to-add-scent-capsules\/\">consumerist<\/a>.<\/p>\n<p>It is interesting that Pepsi is finally coming on-board with the sensory appeal aspects of packages.<\/p>\n<p>\u00a92013 PackageRepublic.com. All Rights Reserved.<\/p>\n<p><a href=\"http:\/\/www.maaksolutions.com\"> <img decoding=\"async\" src=\"http:\/\/packagerepublic.com\/files\/MSAd2_horizontal.jpg\" width=\"468\" class =\"alignnone\" hspace=\"0\" vspace=\"0\" \/> <\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Pepsi filed for a patent application to overcome plastic \/ chemical smells coming from a PET (or other plastic) bottle, reports the consumerist. It is interesting that Pepsi is finally coming on-board with the sensory appeal aspects of packages. \u00a92013 PackageRepublic.com. All Rights Reserved.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,57],"tags":[186,96],"class_list":["post-3248","post","type-post","status-publish","format-standard","hentry","category-general","category-package-innovation","tag-pepsi","tag-sensory-appeal"],"_links":{"self":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3248"}],"version-history":[{"count":10,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3248\/revisions"}],"predecessor-version":[{"id":3379,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3248\/revisions\/3379"}],"wp:attachment":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}