{"id":3256,"date":"2013-11-07T08:22:30","date_gmt":"2013-11-07T14:22:30","guid":{"rendered":"http:\/\/www.packagerepublic.com\/?p=3256"},"modified":"2015-01-29T17:23:39","modified_gmt":"2015-01-29T23:23:39","slug":"miller-lite-redesigns-its-longneck-bottle","status":"publish","type":"post","link":"https:\/\/www.packagerepublic.com\/?p=3256","title":{"rendered":"Miller Lite redesigns its longneck bottle"},"content":{"rendered":"\n<p><img decoding=\"async\" src=\"http:\/\/packagerepublic.com\/files\/miller\/bottle_small.png\" width=\"140\" align=\"left\" hspace=\"0\" vspace=\"10\"\/><\/p>\n<p>Last year we covered Miller&#8217;s silly <a title=\"http:\/\/www.packagerepublic.com\" href=\"http:\/\/www.packagerepublic.com\/?p=3087\">Miller Punch Top\u2122<\/a> can design, and we had little good to say.<\/p>\n<p>After that unfortunate venture to the package utility and functionality side, Miller decided to stick with just branding design. They hired <a title=\"http:\/\/www.4sightinc.com\" href=\"http:\/\/www.4sightinc.com\">4Sight<\/a> design agency to redesign their Miller Lite bottle for the first time in 40 years. <\/p>\n<p>The change is very much cosmetic, and branding related.<\/p>\n<p><strong>Bootnote:<\/strong> <a title=\"http:\/\/www.4sightinc.com\" href=\"http:\/\/www.4sightinc.com\">4Sight<\/a> was also responsible for the awesome <a title=\"http:\/\/www.packagerepublic.com\" href=\"http:\/\/www.packagerepublic.com\/?p=2407\">Heinz dual function package<\/a>.<\/p>\n<p>Your rating:<br \/>\n[starratingmulti id=4 tpl=12]<\/p>\n<p>\u00a92013 PackageRepublic.com. All Rights Reserved.<\/p>\n<p><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-7338556709983307\";\n\/* ArticleBanner *\/\ngoogle_ad_slot = \"0441375625\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 60;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Last year we covered Miller&#8217;s silly Miller Punch Top\u2122 can design, and we had little good to say. After that unfortunate venture to the package utility and functionality side, Miller decided to stick with just branding design. They hired 4Sight design agency to redesign their Miller Lite bottle for the first time in 40 years. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[240],"class_list":["post-3256","post","type-post","status-publish","format-standard","hentry","category-new-packages","tag-miller"],"_links":{"self":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3256"}],"version-history":[{"count":24,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3256\/revisions"}],"predecessor-version":[{"id":3380,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=\/wp\/v2\/posts\/3256\/revisions\/3380"}],"wp:attachment":[{"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagerepublic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}