{"id":72,"date":"2010-03-12T10:43:14","date_gmt":"2010-03-12T15:43:14","guid":{"rendered":"http:\/\/www.ethnosync.com\/wordpress\/?p=72"},"modified":"2014-04-23T10:22:48","modified_gmt":"2014-04-23T15:22:48","slug":"horizon-half-gallon-milk-carton-usability-assessment","status":"publish","type":"post","link":"https:\/\/www.packagerepublic.com\/?p=72","title":{"rendered":"Horizon Half-Gallon Milk Carton Usability Assessment"},"content":{"rendered":"\n

\"HorizonMilk\"<\/p>\n

\u00bd-Gallon Milk Carton Benchmark<\/strong><\/p>\n

We are going to be venturing into assessing a number of carton package products on the market soon, and we wanted to establish our benchmark first. We do believe that gable-top packages are indeed the benchmark for carton family-packs on the market, which typically pack milk and juice. One of the mainstream packages in the North American markets is the \u00bd-gallon carton that has evolved over the years to have progressively better openings. These packages are not aseptic<\/a>, and therefore they are suitable for normal [fresh] shelf life products. <\/p>\n

This package, as well as others like it, has a two-step<\/strong> opening, where the consumer first removes the cap [first step], and then a pull-ring [second step]. We do believe that two-step openings for family size packages (as opposed to on-the-go<\/em> packages) are better, since the two-step opening delivers an added peace-of-mind<\/em>. We favor them as long as the usability of the pull-ring is acceptable. <\/p>\n

<\/p>\n

One of the negative elements of this type of opening, is the fact that the pull-ring piece ends up in the consumer’s hand, and need to be separately discarded. This, however, is a significant issue for portion-packs, and on-the-go<\/em> drinks, where disposing this piece on-the-go<\/em> separately poses an issue for consumers.<\/p>\n

Details<\/strong>:<\/p>\n