Fast Company via Gizmodo is reporting that Yves Béhar spent three years designing a new shoebox. That claim certainly grabbed our attention as we are big proponents of swift package design projects that usually don’t take longer than six months. Despite our initial reaction, upon closer inspection, we found a lot to like.

Polarizing Designs vs. the Mundane It is not exactly breaking news that when car companies design cars, they need to segment their consumers, and produce designs that appeal to those segments. So, when BMW designs the 3-chassis, it targets younger professionals who want to have a sporty image. Naturally, older consumers and people beyond the […]