Package death-match #2 – 1.5 Lt. Juice Category (Europe)
1.5 Lt. Juice Packages (Europe)
In the second article of the Package Death-Match series we will be comparing 1.5 liter fruit juice packages from the European market.
The three packages we chose, even visually imply diverse handling characteristics that we want to compare. Naturally, beyond handling, we also compared opening, pouring and closing.
Appearance
Both carton and plastic containers are well known solutions in the European market, mostly in the “liter and above” size category.
Since the importance of transparency is a topic that deserves a separate debate from a consumer perspective, for the purposes of this study, we will deliberately steer clear of the discussion on whether the transparency of PET is preferable to the opaqueness of carton, focusing instead on their usability.
Let’s start with Derby.
Pros
- Flow is abundant but controllable
- The aluminum foil beneath the cap is easy to remove
Cons
- Although the bottle features a slim waist, it is not always easy to pour with one hand
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Bravo
Pros
- the brick shape is rational to store
Cons
- opening force is high and a prolonged effort is needed during opening
- pouring is difficult to control due to the excessive gurgling
- need to squeeze the package to ensure good flow
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Valfrutta
Pros
- the brick shape is rational to store
Cons
- the cap position and the peculiar package shape induce an uncomfortable cap grip
- pouring is difficult to control due to the gurgling and the mid-position of the cap
- the package has to be grasped from the wider side which is counterintuitive and difficult for people with small hands
- need to squeeze the package to ensure good flow
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