As reported by The Atlantic, Stacked Wines introduced a multi-pack of portion pack sized wines, packaged in a relatively new vertical-stack format. The obvious novelty of this idea is its bottle-like format. Unfortunately, we do not find the package or its multi-pack design usable beyond its novelty. On the sensory appeal front, while this package […]

Package = Toy Toys designed by the London based designer Oscar Diaz assemble from their own packaging. Smaller components of the toy are neatly packaged inside the largest component, which, in this case, is the cylindrical body of the locomotive. Once the assembly is complete, the toy is ready for play with no packaging material […]

Is Pepsi So Green After All? Pepsi is switching to crystal carafes with its Tropicana brand as widely reported in February. What was not so widely reported was that the reasoning appears to be lack of transparency with carton. Pepsi claims that their biggest consumer insight is that consumers would like to see the juice. […]

In our article on 無糖珈琲 DyDo Black Coffee 190 ml, we covered association errors regarding shape and design of a package. In this article, we will look at Milkita Candies from Indonesia for similar association errors concerning other sensory appeal factors.

無糖珈琲 Black Coffee by DyDo is an interesting example of a can design. It is designed to look like a coffee barrel. Its mission is to convey wholesomeness, through association with its source, a coffee barrel, which arguably, is itself a package. Package Design 101 We are sometimes entertained by approaches taken by brand owners, […]

Gizmodo reports a new glass shaped wine package by Wine Innovations via CrunchGear. First Impression This is indeed a consumer centric innovation. It is significantly superior to drinking wine from carton containers offered in some countries. Any Cons? Wine being an alcoholic beverage, there is little concern regarding the asepticity of the product. Regarding the […]

We have come across a new milk bottle design for Al Rawabi, by Packlab Partners. [Thanks to Kristina / ambalaj.se.] This design, while touching many aspects of good package design, highlights the creative tension between good design, and good usability. Initial Observations We assume that this is an HDPE package. There is a built-in handle […]

Heineken introduced customized bottle designs, not unlike what Jones Cola did several years ago. You can design, share, and order your six-pack online for €29.99. Design yours here. Find our design here. [Fast Company] ©2010 PackageRepublic.com. All Rights Reserved.

More than any other liquid food segment, wine is tightly linked to glass packaging. This resistance to change is a combination of strong consumer attachment to glass packaging and necessary product protection. Today, about 20 billion wine bottles are manufactured and sold, mainly in the 750 mL format.

Popsop is running an article on a new, green Coke bottle concept by 18-year old designer Andrew Kim. We were intrigued by the design. The design sports: an off-center cap, that is smaller and shallower pocket in recessed bottom to house the cap from the bottle below for distribution efficiency a square cross-section accordion collapsible […]