Pepsi filed for a patent application to overcome plastic / chemical smells coming from a PET (or other plastic) bottle, reports the consumerist. It is interesting that Pepsi is finally coming on-board with the sensory appeal aspects of packages. ©2013 PackageRepublic.com. All Rights Reserved.

In our article on 無糖珈琲 DyDo Black Coffee 190 ml, we covered association errors regarding shape and design of a package. In this article, we will look at Milkita Candies from Indonesia for similar association errors concerning other sensory appeal factors.

無糖珈琲 Black Coffee by DyDo is an interesting example of a can design. It is designed to look like a coffee barrel. Its mission is to convey wholesomeness, through association with its source, a coffee barrel, which arguably, is itself a package. Package Design 101 We are sometimes entertained by approaches taken by brand owners, […]

We had covered the Sun Chips compostable chip package on April 25, 2010. You can find the review here and its advertisement here. One of the areas of interest with that package was its matte finish, which we had praised. There are a number of packages with even more matte finishes arriving in the marketplace, […]

Sun Chips brand, as well as a host of other branded chips, are in the process of switching over to a new biodegradable multi-layered packaging material. This material has a more attractive matte finish, which helps it stand out at the POP. However, we discovered that when it comes to sensory appeal, the downside may […]

Sensory and Visual Appeal Initially, we were positively impressed with the 유기농장 Organic Farm Rice stand-up pouch, especially considering how visual and sensory appeal elements are incorporated into this package. It looks great, feels great, and its matte finish perfectly matches the product’s organic image. (Simply, honest goodness can be conveyed with matte packaging real […]