We have come across a new milk bottle design for Al Rawabi, by Packlab Partners. [Thanks to Kristina / ambalaj.se.] This design, while touching many aspects of good package design, highlights the creative tension between good design, and good usability. Initial Observations We assume that this is an HDPE package. There is a built-in handle […]

Product usability is important in any product category. For high involvement products like computers and cell phones, product usability can make or break a company’s future. As a company long obsessed with product usability, Apple is a great example. Similarly, the lack of proper product usability can put a company out of business. Consider the […]

We had covered the Sun Chips compostable chip package on April 25, 2010. You can find the review here and its advertisement here. One of the areas of interest with that package was its matte finish, which we had praised. There are a number of packages with even more matte finishes arriving in the marketplace, […]

Tropicana offers its products in a variety of package formats around the world. Here in the US, larger packages with handles are quite prevalent in the market. Between the ½ gallon and one gallon sizes, Tropicana has this oddly sized HDPE package. Apart from its odd capacity, there is nothing unusual about the package. The […]

There are two methods of implementing tamper prevention devices on food packaging. One method is to provide evidence when the package barrier is broken. The other method is to tamper proof the package. While these two methods may seem similar, they are indeed quite different.

In our previous article, Minimalist packaging: Bahlsen Hit cookies, we evaluated a traditional petit beurre package that had not kept up with the times. Today, we ran a similar package usability analysis on the current Oreo cookie package in the US market. The results are drastically different. The Oreo package not only surpasses Bahlsen type […]

The Wall Street Journal has an article on plastic cork closures in today’s edition. There are some rather interesting industry facts that are revealed in the article. Cork was first used as a bottle closure by Dom Perignon in the late 1600s. Natural cork still has a 69% market share today, but that market share […]

Fast Company via Gizmodo is reporting that Yves Béhar spent three years designing a new shoebox. That claim certainly grabbed our attention as we are big proponents of swift package design projects that usually don’t take longer than six months. Despite our initial reaction, upon closer inspection, we found a lot to like.

There has been a lot of activity on the aluminum front in recent years. Aluminum bottles are starting to show up as packaging for many different products ranging from beer to soft drinks, competing against PET or glass bottles, and aluminum cans. While aluminum bottles do not offer any significant advantage over glass or PET […]

Sensory and Visual Appeal Initially, we were positively impressed with the 유기농장 Organic Farm Rice stand-up pouch, especially considering how visual and sensory appeal elements are incorporated into this package. It looks great, feels great, and its matte finish perfectly matches the product’s organic image. (Simply, honest goodness can be conveyed with matte packaging real […]