Archive for the ‘Package Usability’ Category

Minimalist packaging: Bahlsen Hit cookies

There are a number of older and traditional cookie products on the market, like petit beurre, which are manufactured by a variety of brands and manufacturers. These are legacy products that have a loyal following, especially in Europe. These products have been around for many decades. A good representative of this type of a cookie […]

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Package death-match #2 – 1.5 Lt. Juice Category (Europe)

1.5 Lt. Juice Packages (Europe) In the second article of the Package Death-Match series we will be comparing 1.5 liter fruit juice packages from the European market. The three packages we chose, even visually imply diverse handling characteristics that we want to compare. Naturally, beyond handling, we also compared opening, pouring and closing. Appearance Both carton […]

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Blister-packs are evolving in usability

Blister packs are ubiquitous these days, packing products from mints to headsets.  Initial applications for items such as pills and mints generated little usability complaints and issues from consumers. However, the transition over the last decade(s) to pack electronics and similar higher value products in clamshell packages to control inventory shrinkage in the retail sector […]

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The usability of small- and micro-portion packages

As the upward trend of consumers’ personal weight in developed countries steadily increases, consumers are getting progressively more concerned about high-calorie, high-portion size drinks. They are also concerned about their general health, creating an interest for wholesome foods from far-away and ethnic places. These two trends have caused interesting responses from food conglomerates and soft […]

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Horizon Half-Gallon Milk Carton Usability Assessment

½-Gallon Milk Carton Benchmark We are going to be venturing into assessing a number of carton package products on the market soon, and we wanted to establish our benchmark first. We do believe that gable-top packages are indeed the benchmark for carton family-packs on the market, which typically pack milk and juice. One of the […]

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