With a variety of different aluminum bottles arriving in the market, we decided to look at Sprite’s 250 ml aluminum bottle. Initial Impressions This package looks cool, which is why it exists, namely to target younger demographics. However, the poor usability of small and micro portion sizes is a disadvantage. In addition, the higher use […]

Cup-o-jay, designed by Ken Gruhl, a student at the Michigan State University, was the winner of the 2010 Flexible Packaging Student Design Challenge. We have taken a detailed look at this concept. The novelty of this concept is not in the package format itself, as this type of package has been used with single serve […]

There has been a lot of activity on the aluminum front in recent years. Aluminum bottles are starting to show up as packaging for many different products ranging from beer to soft drinks, competing against PET or glass bottles, and aluminum cans. While aluminum bottles do not offer any significant advantage over glass or PET […]

As the upward trend of consumers’ personal weight in developed countries steadily increases, consumers are getting progressively more concerned about high-calorie, high-portion size drinks. They are also concerned about their general health, creating an interest for wholesome foods from far-away and ethnic places. These two trends have caused interesting responses from food conglomerates and soft […]