Polarizing Designs vs. the Mundane It is not exactly breaking news that when car companies design cars, they need to segment their consumers, and produce designs that appeal to those segments. So, when BMW designs the 3-chassis, it targets younger professionals who want to have a sporty image. Naturally, older consumers and people beyond the […]

There has been a lot of activity on the aluminum front in recent years. Aluminum bottles are starting to show up as packaging for many different products ranging from beer to soft drinks, competing against PET or glass bottles, and aluminum cans. While aluminum bottles do not offer any significant advantage over glass or PET […]

Sensory and Visual Appeal Initially, we were positively impressed with the 유기농장 Organic Farm Rice stand-up pouch, especially considering how visual and sensory appeal elements are incorporated into this package. It looks great, feels great, and its matte finish perfectly matches the product’s organic image. (Simply, honest goodness can be conveyed with matte packaging real […]

There are a number of older and traditional cookie products on the market, like petit beurre, which are manufactured by a variety of brands and manufacturers. These are legacy products that have a loyal following, especially in Europe. These products have been around for many decades. A good representative of this type of a cookie […]

ScienceDaily.com recently reported that engineers at the University of Florida have achieved a near perfect hydrophobic surface by looking at the physical structures of spider hair, and duplicating them mechanically. This approach differs from similar approaches in the past which tried to achieve the same results through material composition, not mechanical properties. Hydrophobic surfaces are […]