Passion for Packaging Innovation

Amazon frustration-free package feedback form

We covered Amazon’s frustration-free packaging in two previous articles, Amazon’s frustration-free packaging, the aftermath and Amazon and other retailers continue driving frustration-free packages.

Recently, we had the opportunity to use Amazon’s feedback form for a package. We give Amazon an ‘A’ for effort in pioneering consumer input collection at a massive scale concerning their product packaging. However, we wish that they were collecting more detailed information in a way that is consistent with efficiency, effectiveness, and attractiveness metrics.

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