We covered Amazon’s frustration-free packaging in two previous articles, Amazon’s frustration-free packaging, the aftermath and Amazon and other retailers continue driving frustration-free packages. Recently, we had the opportunity to use Amazon’s feedback form for a package. We give Amazon an ‘A’ for effort in pioneering consumer input collection at a massive scale concerning their product […]

Gizmodo is reporting that Amazon has been shipping Western Digital hard drives in packages that are inadequate for proper protection under the frustration-free package program. As big as Amazon is, and as admirable as the frustration-free initiative is, Amazon is no expert in basic package usability, or in transport testing. We do believe that they […]

Clam-shell packages, and other hard to open packages designed to eliminate shrinkage in retail outlets have been the source of increasing consumer complaints in recent years. Most of them require tools such as scissors or box cutters to open. They are almost impossible to open without tools. In a recent article, the NY Times reports […]