Posts Tagged ‘can’

Multi-faceted aluminum can tries to improve consumer appeal

Here is another aluminum can design that stands out among the ones we have seen lately. This design adds no new functionality, or tangible consumer value, apart from some potential branding opportunity. However, we do believe that even in that area, this design is rather limited. The idea here is to use a process called […]

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Embossed aluminum can concept has potential at POP

We have seen a number of aluminum can concepts lately. Some of these are attractive designs with consumer appeal. They do, however, add no new functionality, or tangible consumer value, apart from branding opportunities. We do believe in sensory appeal, and its positive impact on consumer perception especially at POP.

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