Posts Tagged ‘association error’

Sensory appeal; Milkita candy package

In our article on 無糖珈琲 DyDo Black Coffee 190 ml, we covered association errors regarding shape and design of a package. In this article, we will look at Milkita Candies from Indonesia for similar association errors concerning other sensory appeal factors.

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無糖珈琲 DyDo Black Coffee 190 ml

無糖珈琲 Black Coffee by DyDo is an interesting example of a can design. It is designed to look like a coffee barrel. Its mission is to convey wholesomeness, through association with its source, a coffee barrel, which arguably, is itself a package. Package Design 101 We are sometimes entertained by approaches taken by brand owners, […]

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