Posts Tagged ‘cookie’

Oreo package establishes a new benchmark

In our previous article, Minimalist packaging: Bahlsen Hit cookies, we evaluated a traditional petit beurre package that had not kept up with the times. Today, we ran a similar package usability analysis on the current Oreo cookie package in the US market. The results are drastically different. The Oreo package not only surpasses Bahlsen type […]

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