With a variety of different aluminum bottles arriving in the market, we decided to look at Sprite’s 250 ml aluminum bottle. Initial Impressions This package looks cool, which is why it exists, namely to target younger demographics. However, the poor usability of small and micro portion sizes is a disadvantage. In addition, the higher use […]

More than any other liquid food segment, wine is tightly linked to glass packaging. This resistance to change is a combination of strong consumer attachment to glass packaging and necessary product protection. Today, about 20 billion wine bottles are manufactured and sold, mainly in the 750 mL format.

There has been a lot of activity on the aluminum front in recent years. Aluminum bottles are starting to show up as packaging for many different products ranging from beer to soft drinks, competing against PET or glass bottles, and aluminum cans. While aluminum bottles do not offer any significant advantage over glass or PET […]

Here is another aluminum can design that stands out among the ones we have seen lately. This design adds no new functionality, or tangible consumer value, apart from some potential branding opportunity. However, we do believe that even in that area, this design is rather limited. The idea here is to use a process called […]

We have seen a number of aluminum can concepts lately. Some of these are attractive designs with consumer appeal. They do, however, add no new functionality, or tangible consumer value, apart from branding opportunities. We do believe in sensory appeal, and its positive impact on consumer perception especially at POP.