Archive for the ‘Package Innovation’ Category

Here is a neat idea, the package is the toy

Package = Toy Toys designed by the London based designer Oscar Diaz assemble from their own packaging. Smaller components of the toy are neatly packaged inside the largest component, which, in this case, is the cylindrical body of the locomotive. Once the assembly is complete, the toy is ready for play with no packaging material […]

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Ecologic, a sensible package

An Environmentally Friendly Alternative Our recent coverage of GreenBottle prompted a response from Ecologic Brands, a US based renewable / recyclable alternative package manufacturer with much wider deployment in the US and Canada. They have supplied us with samples for our evaluation. A Different Approach Unlike GreenBottle, the samples we received from Ecologic Brands do […]

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GreenBottle: innovation or bust?

Is a paper bottle finally ready for prime time? This is an idea that has been around for ages, though it has never had any traction. One of the main reasons for this is its recyclability claims tend to be optimistic at best, while being more on solid ground for renewability. Why is that?

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West Coast Chill introduces self cooling can

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Accudial children’s medication package with dosage calculator

Accudial has introduced their weight based accurate dosing system. The system is integrated with a two-part package label. The outer label rotates around the inner label, selectively displaying proper dosage based on weight. Since this product addresses a previously under-addressed consumer need, we do believe that this is indeed a consumer centric innovation. Based on […]

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Consumer centric innovation – Part VII – screening

Concept Screening Concept screening is one of the most critical steps in the consumer centric innovation process. At this stage, the innovation team is responsible to make decisions on which concepts are taken forward, or parked. As a first step, the project team collects input from different sources and builds scenarios that match the project […]

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Single serving wine glass package

Gizmodo reports a new glass shaped wine package by Wine Innovations via CrunchGear. First Impression This is indeed a consumer centric innovation. It is significantly superior to drinking wine from carton containers offered in some countries. Any Cons? Wine being an alcoholic beverage, there is little concern regarding the asepticity of the product. Regarding the […]

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Importance of sensory appeal; Angie’s Kettle Corn matte finish bag

We had covered the Sun Chips compostable chip package on April 25, 2010. You can find the review here and its advertisement here. One of the areas of interest with that package was its matte finish, which we had praised. There are a number of packages with even more matte finishes arriving in the marketplace, […]

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Aluminum wine bottle

More than any other liquid food segment, wine is tightly linked to glass packaging. This resistance to change is a combination of strong consumer attachment to glass packaging and necessary product protection. Today, about 20 billion wine bottles are manufactured and sold, mainly in the 750 mL format.

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Tropicana, HDPE 2.78 qt. (2.63 lt.) with a resealable flip-cap

Tropicana offers its products in a variety of package formats around the world. Here in the US, larger packages with handles are quite prevalent in the market. Between the ½ gallon and one gallon sizes, Tropicana has this oddly sized HDPE package. Apart from its odd capacity, there is nothing unusual about the package. The […]

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