Archive for the ‘New Packages’ Category

Packaging showdown; Nestlé sues Sara Lee over Nespresso cartridge

The Wall Street Journal reports today that Nestlé is suing Sara Lee for patent infringement on its Nespresso capsules. Nespresso machines and capsules have been around for 25 years. As a business, Nespresso has grown to $2.6 Billion, annually.

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Aluminum wine bottle

More than any other liquid food segment, wine is tightly linked to glass packaging. This resistance to change is a combination of strong consumer attachment to glass packaging and necessary product protection. Today, about 20 billion wine bottles are manufactured and sold, mainly in the 750 mL format.

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Oreo package establishes a new benchmark

In our previous article, Minimalist packaging: Bahlsen Hit cookies, we evaluated a traditional petit beurre package that had not kept up with the times. Today, we ran a similar package usability analysis on the current Oreo cookie package in the US market. The results are drastically different. The Oreo package not only surpasses Bahlsen type […]

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Shoebox takes three years to design

Fast Company via Gizmodo is reporting that Yves Béhar spent three years designing a new shoebox. That claim certainly grabbed our attention as we are big proponents of swift package design projects that usually don’t take longer than six months. Despite our initial reaction, upon closer inspection, we found a lot to like.

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Mega Monster Energy 24 fl-oz aluminum can with screw cap

There has been a lot of activity on the aluminum front in recent years. Aluminum bottles are starting to show up as packaging for many different products ranging from beer to soft drinks, competing against PET or glass bottles, and aluminum cans. While aluminum bottles do not offer any significant advantage over glass or PET […]

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유기농장 Organic Farm Rice package, great sensory appeal

Sensory and Visual Appeal Initially, we were positively impressed with the 유기농장 Organic Farm Rice stand-up pouch, especially considering how visual and sensory appeal elements are incorporated into this package. It looks great, feels great, and its matte finish perfectly matches the product’s organic image. (Simply, honest goodness can be conveyed with matte packaging real […]

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Vitality GlowCap, innovation or bust?

Vitality GlowCap, which has been around as a concept since 2007, recently is grabbing increasing attention. Now that Engadget is reporting a hands-on test, we felt that the time was right for an opinion piece on whether this is innovation or bust in packaging. Remote Accessed Tags in Packaging Among other technologies, RFID may be […]

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The usability of small- and micro-portion packages

As the upward trend of consumers’ personal weight in developed countries steadily increases, consumers are getting progressively more concerned about high-calorie, high-portion size drinks. They are also concerned about their general health, creating an interest for wholesome foods from far-away and ethnic places. These two trends have caused interesting responses from food conglomerates and soft […]

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Heinz refreshes the original 1968 design ketchup package

Heinz refreshes its ketchup package after 42 years On Feb 4th, Heinz released its new ketchup package. The announcement, to the surprise of many, made the major news publications, including the Wall Street Journal. In their press release, Heinz gives us the drivers behind the design, specifically to be able to cater to the needs […]

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Interlocked package designs – Innovation or bust?

Occasionally, we come across interlocking package designs. This particular design, which is for a medical drug promotion, interlocks two mirror image packages in jig-saw fashion, one for hand sanitizer, and the other for hand moisturizer. Bundling complementary products in interlocking package designs is not new. But is it innovation?

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